BetterBack was invented to improve the posture of people everywhere who suffer from back pain due to sitting and slouching. Katherine Krug invented the product and took it to Shark Tank with the hopes of striking a deal with the sharks and better market BetterBack to the masses. Since her pitch on the show, the company is doing very well for itself. Looking for a BetterBack Shark Tank update? We’ve got all the details here!
What is BetterBack?
BetterBack is a device that corrects your posture by slipping the brace around your back and wrapping the straps around your knees. The simple device is both ergonomic and functional. It is light-weight, portable, and can make your seated posture perfect. Its design makes it easy to put on and take off without hassle, and works by training your back muscles. All it takes is wearing the BetterBack device 15 minutes a day, every day.
Many were unaware they were even slouching for a good percentage of the day! So, she worked with a team of designers and prototypers to come up with a product that would help all those who encountered back pain issues. Her campaign was very successful and she managed to raise over $1.65 million on a $12,500 goal.
In fact, Katherine was the first solo female entrepreneur to break the million dollar mark on Kickstarter! According to the website, BetterBack “allows you to effortlessly sit in perfect posture, easing backpain—and preventing it.
Lightweight and portable, it makes every chair ergonomic. Wearing it for just 15 minutes a day can retrain your body’s default posture, so when you stand or sit without BetterBack, your posture is greatly improved.”
BetterBack allows you to effortlessly sit in perfect posture, easing back pain. Even if you don’t have back pain, wearing it for just 15 minutes a day can retrain your default posture, so when you stand or sit without BetterBack, your posture is greatly improved. Good posture boosts your mood, confidence, motivation and overall health
Take a few seconds to re-posture yourself right now. If you’re sitting, chances are your back isn’t touching your chair at all. That’s because most chairs aren’t ergonomic, and many actually encourage bad posture. BetterBack makes every chair ergonomic. Sit effortlessly in perfect posture at your desk. Or on a plane. Or at a game. You get the idea.
You get fast results and long term comfort. Put BetterBack on in 5 seconds flat!
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